Profile
The world is moving fast, especially with social media and AI changing how we create and communicate. Now more than ever, it helps to work with someone who understands design, stays up to date, and knows how to use generative AI in a practical way.

I’m a creative designer with around 7 years of experience across digital campaigns, brand systems, production design, motion graphics and visual storytelling. I’ve worked on campaign assets for sectors including hospitality, security, retail, asset management and real estate.

My background covers Adobe Creative Suite, campaign adaptation, brand compliance, stakeholder communication, quality control and AI-assisted creative workflows. I’m comfortable working across both hands-on design and creative coordination, from the first idea through to final delivery.

So if you’re looking to bring ideas to life in a clear, creative and practical way, you’re in the right place.

       
Email   LinkedIn 

Creative Process
Random Inspirations
Photography
Ideas
Experiments
Moodboards
Typography
Color Palettes
Brainstorming
Sketches
Mockups
Visual Assets

>>> The Design Dump <<<


Education

University of Salford
MSc Managing AI in Business
Completed with Distinction
2025

Dissertation: The Impact of AI on Graphic Designers: Increased Efficiency at the Cost of Job Satisfaction

Bachelor’s Degree in Multimedia
India
2016



Employment

eClerx Services Limited
Senior Analyst / Creative Design Lead
Mumbai, India
Apr 2021 – Apr 2024

Accenture Services Limited
Senior Process Associate / Graphic Designer
Mumbai, India
Jan 2020 – Apr 2021

eClerx Services Limited
Digital Designer / Analyst
Mumbai, India
Jul 2018 – Dec 2019

Maxval Technologies Pvt. Limited
Junior Graphic Designer / Jr Analyst
India
Jul 2016 – Oct 2017

Referrals

Luke Smith
PCS Lead, Assistant Vice President
lusmith@wellington.com
+44 7841 632 420

Sachin Sawant
Senior Process Manager
sachin.sawant231@gmail.com
+91 8859 148 5116

Arjun S Kumar
Senior Analyst
arjunskumar93@rj@gmail.com
+91 80861 29313


Skills

Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
AI-Assisted Design
Brand Identity
Brand Systems
Campaign Adaptation
Canva AI
Creative Coordination
Creative Editing
Digital Campaign Design
Display Advertising
Email Campaign Assets
Figma
Generative AI Workflows
Layout Design
Motion Graphics
Presentation Design
Production Design
Prompt Writing
Quality Control
Social Media Creatives
Stakeholder Communication
Video Editing
Visual Storytelling
Weavy
Web Banners


Porjects

Luxury Hospitality Brand Campaigns
CRM, Social, Web / Email
11 Sub-brands
2021 – 2024

Global Security Brand
High-volume Digital Assets
50+ Assets Daily
2018 – 2019

Red Bull x Forza Horizon 6
Concept Campaign
Brand Collaboration Concept
Portfolio Project

Loro Piana Fragrance Line
AI Concept Campaign
Luxury Brand Extension
Portfolio Project

Chocolate Imports Infographic
Data Visualisation
Editorial / Infographic Design
Portfolio Project

Bus Ride Ideas
LinkedIn Creative Series
Design Thinking / AI
2026



Awards

3 Spot Awards
Design Quality, Campaign Delivery
and Production Efficiency

Senior Leadership Recognition
Creative Execution and Stakeholder
Collaboration on Major Contract Extension

MSc Managing AI in Business
Graduated with Distinction
University of Salford
2025





                  

I AM  ABI -
A GRAPHIC DESIGNER

CREATIVE DIRECTOR
BRAND  DIRECTOR.
EVERYTHING IN BETWEEN.


I work at the intersection of editorial craft and visual direction Turning briefs into films, campaigns, and brand worlds.
 I edit in Premiere and After Effects, direct with AI as a creative tool, and I'm drawn to work that makes technology feel like something a person made.
THREE times spot AWARD WINNER for going “Abouve and Beyond” (Buzz Lighter)
Abhijith K R

CREATIVE DIRECTOR
BRAND  DIRECTOR.
EVERYTHING IN BETWEEN.



I work at the intersection of editorial craft and visual direction Turning briefs into films, campaigns, and brand worlds.

Turning briefs into films, campaigns, and brand worlds.
 I edit in Premiere and After Effects, direct with AI as a creative tool, and I'm drawn to work that makes technology feel like something a person made.

THREE times spot AWARD WINNER for going “Abouve and Beyond” (Buzz Lighter)
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